Psyllium or Isabgol is derived from the genus Plantago & the Psyllium Seeds plant grown in India is known as Plantago ovate. This very tiny looking pale brown seed is very popular across the globe today & has almost 200 species. India is the largest growing region & exporter for Psyllium Seeds in the world & these seeds are grown in the regions of Gujarat & Rajasthan in India. Psyllium has a long history of use throughout the world. Psyllium has been used in traditional medicine in the US, Europe, India, and China. In 1990s German health authorities approved the use of Psyllium to reduce serum cholesterol levels. In 1998, the United States Food & Drug Administration (USFDA) authorized the use of health claim label in food and dietary supplements containing Psyllium. The journey of the popularity of this plant kept growing over the years due to it’s varies uses & characteristics.
The Psyllium market can be widely divided in three domains & accordingly we trace the growth of this product:
On the basis of origin, the Psyllium husk market can be segmented into organic & conventional. The organic segment recently witnessed high growth rate over the forecast owing to the global trend of organic and natural based supplements and nutraceuticals. The current wave for organic food makes this possible & as per the forecast in 2018 there seems to be more appreciation & demand for Organic Psyllium. At Organic Products India, we focus on Organic growth. Organic is sustainable growth & we are proud to share our organic history as pioneer to this trend.
The conventional segment is expected to dominate in terms of volume share owing to cost-effectiveness & low pesticide residue in the final product.
On the basis of variety, the Psyllium husk market can be segmented into whole, powder, and dust. The whole Psyllium segment is expected to dominate the global Psyllium market in terms of volume share. This is basically because these are direct extracts of the seeds & can easily be combined in any mixtures due to its high swell volume. The powder segment is mostly used in the pharmaceutical industry & the cosmetic industry due to application as a thickener in tablets & creams.
On the basis of application, the Psyllium husk market can be segmented into dietary supplements, pharmaceutical, animal feed, and others. The dietary supplement segment is anticipated to dominate the global Psyllium husk market owing to its high demand in the sector. The pharmaceutical segment is also anticipated to see significant growth rate over the forecast period.
The Psyllium Seeds is a popular product in Europe & Germany is the highest taker for Psyllium Seeds. However, when it comes to Psyllium Husk & powder USA ranks as the No. 1 importer for the husk. With more awareness about the market the Organic sector has taken over the conventional even in Europe today. Europe has seen significant growth in 2017 for Organic Psyllium husk & seeds resulted by the regulation placed by the authorities for curving out GMO and non-organic ingredients in supplements and pharmaceutical. Surprisingly, 2017 also saw growth in consumption from Latin America, the Middle East and Africa to post substantial volume consumption owing to the increasing aged population in the region.
Moreover, not just the exports but also the domestic consumption of this product has risen by 20-25% in 2017. We are hoping that there will be further increase in demand for the new crop of Psyllium in the domestic market is the year 2017-18 (November Harvest).
Along with the consumption of this product there is also a substantial increase in the production levels. Psyllium is a highly commercial product & India is the largest exporter of Psyllium products.
Why Organic Products India?
Organic Products India is in the Psyllium Industry only for past 5 years, but has been exporting organic since past 30 years. With a wide exposure to the export terms & handling many products, today Organic Products India ventured into the vast market of Psyllium. Having two manufacturing facilities already for the processing of oilseeds & spices in Unjha, Gujarat we are pioneers for Organic in the Indian market. We look forward to practicing Organic culture & provide our clients a clean & healthy product. More with the usage of Psyllium in pharmaceutical industry, we understand the importance of organic to the world. We are here to offer you all variety in Psyllium like the seeds, husks & powders as well as the animal feed material.
With a clarity of thought & focus on long term association, we move forward in the market for Psyllium. Our vision compels us to grow together with our customer & evolve to create better relationships with healthy products. Hope the increasing demand for the product helps introduce us to new purchasers & we can be pleased to serve you with transparency & excellent quality!
