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Amaranth Seeds : Market Trends 2018-19 & Forecast 2020

The world food trends are taking us closer to becoming more food conscious & rather than consuming more food the world-over trend is to consume more of nutrition. The concept of food has changed from taste based on quality based food products & the same has resulted in the increased sale of supplements & superfoods. For more than 10,000 years people have been satiating their nutritional requirements with cereals & grains available such as wheat, oats, rice maize, barley etc. Amaranth is a type of grain cultivated for more than 8000 years & though earlier a general population would not consume this grain considering it as a weed, this grain is gaining immense popularity in the quality food domain. Amaranth would earlier be consumed as a staple food by Maya, Inca & Aztecs, these civilizations would consume the grain as their instant source of energy & was the main part of all their rituals. Over the years we have come to a conclusion with the value-based food concept about immense nutritional properties of Amaranth seeds such as valuable phenolic compounds, antioxidants, minerals, fibre, calcium, protein and vitamins that are highly beneficial for human health, making this seed a go-to food today!

Booming Amaranth Oil Use:

The Amaranth Seed oil market segmentation is based on its usage. It is in the recent years that Amaranth oil usage is increased in the domestic as well as global industry after discovering its various purposes. As a rich source of protein & vitamins amaranth oil is used in food supplements &  in foodstuffs. Amaranth seed oil is also used as animal feed additive as high nutrition for farm animals. Amaranth oil is as well used in cosmetic industry for varied purposes, amaranth seed oil as a source of antioxidant is used as lotion or topical for its  anti-aging, reducing fine lines and wrinkles, it is also experimented for its use in lipsticks etc.. In the pharmaceutical industry, amaranth seed oil is used in formulation of pharmaceutical compositions beneficial for cell rejuvenation, improve immune system etc. Thus the growth of the application segments and increasing demand for natural oils is factor driving growth of the amaranth seeds utilisation in the industry. India having a huge pharmaceutical industry a lot is being experimented with the product considering its ‘squalene content’. This is drastically increased the demand of the product in the domestic market.

Global seeds market: Amaranth Trend:

The global industry for Organic Amaranth Seeds is huge. With the increased awareness for organic products & mainly superfoods, Organic Amaranth Seeds are consumed widely & in various forms. Amaranth seeds are consumed in salads, main course, deserts & cookies as whole as well as flour. Depending on geographic regions global amaranth seed market is segmented into five key regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. Central America is the birthplace of amaranth seed. Amaranth seed is traced in countries such as Mexico, Africa, India, Russia, South America, China, North America etc. The major amaranth exports are from countries like Peru, Bolivia & India. The maximum imports are by the countries in Europe, USA & Canada. The year 2018-19 is experiencing increased Amaranth Seeds demand & mainly for Organic. This is mainly due to increased awareness about the products & its convenience to be used in food products. It seems that the product is soon going to be widely used with ever-increasing demand in 2019-20.


India Seeds Market: Amaranth Trend:

India being an agriculture-based economy a lot is dependent on the harvest & quality of seeds available. Therefore, in order to increase the quantity and quality of produce, efforts are made to introduce enhanced varieties of seeds with the help of advanced technology and modern agricultural methods. The Indian oilseeds market has experienced a CAGR of 18% from 2010-2018, which is due to the advanced technology & various measures taken by the government of India in development of R&D, product development & supply chain management. India today is the fifth largest seed market across the globe.

                The major produce of the seeds consist of cereals & grains seeds. Amaranth Seeds are consumed in India since ancient times as a food for fasting. Generally, Amaranth puffs are a popular food in India & consumed with milk & jaggery. But with the recent trend of use of Amaranth oil in cosmetic & pharmaceutical industry, these seeds again have gained popularity in the domestic market as well & this has resulted in overall increased demand.

Estimated Increase in Production:

The Indian Amaranth crop has been shortened to provide for the increasing demands globally for the year 2018-19. Though the prices went high the Indian Organic Amaranth Seeds remain the most competitive across the globe. The government is also boosting the growth of Organic seeds in India & have taken more stringent measures to ensure quality, which has led to increased awareness amongst the organic farmers. It is due to the contribution of both the public & private sectors that has led to growth of better agriculture methods & demand.

                It seems that considering the current year 2018-19, the Amaranth seeds production will increase for the year 2019-20. There is a huge demand globally for the product & that is backed by the increased domestic demand. Also, due to crop shortage this year the farmers are earning good amount of profits from the crop, so a rise is estimated in the production of Amaranth Seeds for the year 2019-20. Much depends on the monsoon in the Amaranth producing regions of India, still considering a stable environment it seems a positive production in the coming year which might lead to decreased pricing making the Indian market more competitive for the product.


Amaranth – Ancient Golden Treasure

Amaranth is the common name for more than 60 different species of amaranthus crop, which are usually very tall plants with broad green leaves and impressively bright purple, red, or gold flowers. Amongst these there are three species that are commonly grown for consumption — Amaranthus cruenus, Amaranthus hypochondriacus, and Amaranthus caudatus.Amaranth backs its origin to the natives of Central & South America. This 4000-5000BC old crop was famous amongst the royals & was a common feature of religious practices. Definitely, looking at its popularity then we can understand the strength that this crop can be associated with, gaining its importance in an era of extreme physical activities as the main source of living like farming & hunting.

It is believed that Amaranth dated its history back in India some 500 years ago through the route of trade from Africa. Since then this crop became the very source of energy for many Indians & is regarded as a Satvik food source according to Ayurveda. Satvik as the word suggest means pure & healthy.

Today, this beautiful golden & bountiful seed grown throughout India from the high slopes of the Himalayas to the many other regions of the country. Several Amaranth varieties are also grown throughout the country, however, the Himalayan region is mainly known as the Amaranth ‘centre for diversity’ for the number of varieties that are been cultivated. This crop is also a native species to the Andean region of South America; including Argentina, Peru and Bolivia. Amaranth is a crop valued for its medicinal, healing properties and as a gluten-free product. This high in fibre crop can be used in combination with wheat, corn or brown rice to get the goodness of a complete meal full of proteins fibres, calcium, potassium, phosphorous, magnesium & vitamin C. It has protein levels as high as found in fish, red meat or poultry & has more than three times the amount of Calcium. It’s an easy grain to digest & considered as prime source of energy during fasts. In India, Amaranth is mostly consumed during fasts as it can provide the much needed strength to the body & keep us fresh & energetic. Amaranth is consumed as both vegetable & a grain. Amaranth leaves are also considered to have healing properties & are used mostly by the Africans & Chinese in their cooking. It is also believed to help improve the eye-sight. This crop indeed yields gold & its golden benefits today are widely accepted all over the world!

United States of America ranks as the major consumer of Amaranth Seeds, followed by Canada & Netherlands. Incidentally, USA is also the largest producer of Amaranth crop as well as the largest importer.  At present, India is the largest exportee of Amaranth seeds. India has the most conducive climate for the growth of Amaranth as the crop responds well to high sunlight & warm temperatures. This year 2015-16 India exported Amaranth Seeds worth USD 1,138,974.  At Organic Products India, every year as per available data, on around 10,000 Hectare of field amaranth crops are been cultivated and the yield is near to 2.5 MT / Hectare. The monthly production for Amaranth Seeds at Organic Products India marks to almost 960 MT.  We are a proud exporter of Amaranth Seeds from India & biggest player of Amaranth seeds. We export near to 70% of Amaranth every year of the total exports made out of India. We are proud exporter and the supplier of this wholesome superfood to the world, trying to restore its nutritional values & keeping Andean properties just the same as were when it was first discovered!